This allows the users to see the value of the product and creates an Aha moment even before they use the product.īuzzsumo is a platform that allows the users to find engaging content and discover new outreach opportunities. You need to bring the product right in front of your users. To achieve the Aha moment, you need to scrutinize your onboarding. These preferences increases the chance of reaching the aha moment faster. But, it is crucial that you know your user’s preference. Sending out long forms can be a tier 1 friction point. Start with user preferencesĪsking users for their preference can be excruciating. or you can allow them to select their own grouping by providing a wide range of options while they sign up. You can either use a tool that allows you to automatically group your users based on the company, demographics etc. Why do we need buyer profiles, you may ask?Ĭreating a buyer profile enables you to tweak the onboarding experience for your users. Segmenting users allows you to create personalized buyer profiles. These are the people who can give you insights on the pain points that they faced while using your product. You need to target users who left you because of the friction.
Learn from churned usersĬhurned users are just as useful as your retained users. So, rather than pitching these two features, you will have to redirect your users towards the scheduling feature.īy talking to users, you will identify different stories on when users felt the Aha moment and these stories will help you drive your current set of users towards it. But the ultimate reason why they use these two might be because of the ease of scheduling. For example, users who retain might be using the video conferencing and calender feature. Because, this might expose the loopholes in the pattern. This is as important as identifying the pattern. Once you understand the information, you need to supplement the data by getting feedback from your users. Most retained users AND few churned users = correlation.Few retained users AND few churned users = no correlation.Most retained users AND most churned users = no correlation.So, you need to look at the below subset: Here we are looking at the behaviours that helped retention. To identify the pattern put together 15-20 behaviours that you think correlates with the users.
#Aha moment definition trial#
Now, as a product manager, you need to identify the set of actions that correlate to this discovery. When this is done, and they realize the true benefit of your app, things click and that’s their aha moment. When a user starts evaluating your product, the first thing that they seek are ways by which your product can address the shortcomings that they face. Because, this way, you can never go wrong.
#Aha moment definition cracked#
If as a product marketer, you understand what could be the Aha moment for your users, you have cracked a great sales strategy. In this example, the user might experience multiple Aha moments. Inorder to benefit from this, as an organization you need to help your users find this moment by eliminating all the possible distractions that get in their way. The Aha is a remembering of what you already knew, articulated in a way to resonate with your own truth”. Oprah Winfrey says, “you can’t have an Aha! moment unless you already knew it. This is an emotional moment for the user and most of the time, this has a huge impact on the buyer decision making process. This is the exact moment when your users understand the value of your product and how it benefits them.
If you have chances, you are still using the product. Have you ever tried out a product and thought “ wow”?
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